The European Network in Marketing Research and Innovative Teaching Methods is designed to actively support and accelerate the academic careers of its international members. By connecting scholars across diverse institutions and countries, the community creates a vibrant environment for joint research papers, enabling members to collaborate on high-quality publications with global relevance. The network also facilitates the sharing of databases, instruments, and methodological resources, giving researchers access to richer, comparative data that strengthens empirical contributions. A unique advantage of the community is its advanced AI-based matching algorithm, which pairs members with the most compatible co-authors based on research interests, methodological expertise, and preferred collaboration formats. This ensures that researchers find optimal partners quickly and efficiently, reducing barriers to international cooperation. Through regular virtual events, calls for papers, and teaching-innovation exchanges, the community fosters continuous learning, broader visibility, and increased opportunities for participation in funded projects—significantly enhancing each member’s academic growth and global impact.
Sharing recent scientific studies and papers is a vital component of advancing knowledge within the marketing research community. By openly exchanging new findings, members stay at the forefront of emerging theories, methods, and market insights, strengthening the quality and relevance of their own work. This continuous flow of information also creates opportunities for increased citations, as shared research becomes more visible and accessible to a broader international audience. Through active contribution and engagement, members build a strong international academic image and reputation, positioning themselves as collaborative, informed, and forward-thinking scholars. The community further benefits by collectively developing a valuable, centralized database of marketing research, which supports comparative studies, meta-analyses, and data-driven innovations. This shared repository becomes a long-term asset, empowering researchers to produce more impactful publications and fostering a culture of openness, academic excellence, and meaningful global collaboration.
Members of the community will also benefit from meaningful opportunities to exchange academic experience and deepen their professional development. By connecting with professors from diverse institutions and countries, members can share best practices in teaching, curriculum design, assessment methods, and classroom innovation. This exchange enriches pedagogical expertise and strengthens the overall quality of marketing education across institutions. The community will further support international faculty visits, allowing professors to collaborate on research, deliver guest lectures, co-teach courses, and strengthen institutional partnerships. These exchanges enhance global visibility and foster long-lasting academic relationships. In addition, platforms such as Erasmus+ will be regularly monitored, with updated calls for mobility, cooperation partnerships, and project funding opportunities shared directly within the group. Members will also receive announcements about relevant conferences, workshops, webinars, and marketing research events, ensuring they never miss important academic opportunities. Together, these resources create a dynamic, supportive environment for continuous professional growth and international engagement.
Members of the community will have valuable opportunities to exchange advanced teaching methods in marketing, enriching their classroom practices and fostering more engaging learning experiences. By sharing innovative approaches, such as simulation-based learning, real-time digital marketing analytics labs, virtual consumer behavior experiments, interactive dashboards, AI-supported case analysis, flipped classroom models, and project-based learning with real companies, professors can enhance the quality and relevance of their courses.
The network also enables the organization of international virtual projects, allowing students from different countries to collaborate on market research studies, digital campaigns, or cross-cultural consumer analyses. These collaborations not only strengthen students’ global competencies but also create fresh teaching materials and research avenues for faculty.
Additionally, members can coordinate international student exchanges, faculty-led study visits, and online joint seminars, expanding the reach of marketing education across borders. Through these shared activities, the community becomes a powerful engine for pedagogical innovation, academic cooperation, and global engagement in marketing teaching.
School of Business Economics and Management | University American College Skopje
School of Business Economics and Management | University American College Skopje
UCO Bretagne Nord University
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